gen.er.a.tion
/ ˌje-nə-ˈrā-shən /
1a. body of living beings constituting a single step in the line of descent from an ancestor
2a. the process of coming or bringing into being
2b. origination by a generating process : PRODUCTION
At gen.boutique, the word "generation" embodies who we are and what we do. With Jess’ marketing expertise and Bill’s legacy in production, we fuse our skills to generate authentic ideas that breathe life into your brand. As a nimble and agile team, we're equipped to handle creative projects at any scale.
Consider us your production partner for meeting your brand's unique needs. Whether it's quick on-the-fly content or high-impact marketing campaigns, we collaborate with a strategic, polished approach.
Our core team collaborates with a network of specialists to tap into targeted expertise and execute your project. You receive personalized attention and service every step of the way because our goal is simple: to be your true partner in success. We listen closely to understand your goals and bring a holistic perspective to each project.
But what truly sets gen.boutique apart is our DNA. We're proud to be a Woman-Owned, Family Business driven by our passion for connection, community, and creativity.
The Family Tree
Jess Strohm
she/her
Jess Strohm is the Owner and Creative Director of gen.boutique. She’s passionate about connecting brands to people, ideas and emotions. Jess is a lifelong dancer and artist that understands the importance of expression and is proud to bring that to her business. Her extensive background in the arts, business and entertainment provides strong creative concepts and a high level of execution.
In her free time she enjoys pursuing personal creative projects, collecting fashion magazines and house plants.
Bill Strohm
he/him
Bill Strohm is the Director of Photography with gen.boutique. He has more than twenty five years of high-end video production and photography experience. He is highly skilled in directing, shooting, and lighting. His portfolio speaks for itself! One of his favorite jobs was traveling all over the world chasing monsters with the History Channel (although he never found Bigfoot).
Besides being an absolute wizard with lights and a camera, he’s a pretty awesome drummer. He was in a traveling band in the 80’s and is in an original band today.
Lauren Strohm
she/they
Lauren Strohm is the Producer and Stylist at gen.boutique. Their passion is finding those perfect, unique pieces that bring a brand identity to life. Lauren has a background in fine art that inspires how they interact with the world, from creating detailed plans to streamlined sets.
You can find them thrifting their way across the Twin Cities keeping a keen eye out for that perfect one of a kind piece that will bring everything together or crafting with just about any material you can imagine!